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Nathanael started his career in the web industry over ten years ago as a web application developer. He recognised a lack of user interface design expertise in the workplace that was affecting the quality and usability of the applications he was contributing to. For the past eight years, Nathanael has been focussing on developing expertise in the field of interaction design and user experience as well as business analysis, technical writing and project management. He is now a well-known and respected design consultant in the local UX community and authors the high-ranking Australian UX design blog http://purecaffeine.com. Nathanael is also deeply involved in Government 2.0 in Australia with particular attention to social interaction design, social media strategy development and implementation, helping Australian Government agencies move towards a citizen-centric approach to service design and delivery. For more information about Nathanael: http://www.purecaffeine.com/about/