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A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read
Apple Maps vs Google Maps

Ideas from Vonage: How to leverage technology to create impressive IVR experiences

Article by Jennifer Taurel
The Death of Traditional IVR Technology
  • Traditional IVR technologies often provide bad experiences – research from Vonage shows that the majority of people report having a bad experience with IVRs (Interactive Voice Response)
  • Companies are compromising on good UX because the voice technologies they’re using are outdated and hard to change
  • Vonage has partnered with OneReach.ai to quickly create impressive IVR experiences that focus on UX, and it takes days and weeks to build rather than months and years
  • Read the full article and watch the video for inspiration on voice UX from an insurance use case
Share:The Death of Traditional IVR Technology
4 min read

How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

Article by Rohith M S
The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

Share:The UX of default settings in a product
6 min read

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

Article by Jeff Steen
Share:Is Conversational AI the Future of Mobile Apps?
8 min read

By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

Article by Jaykishan Panchal
Share:5 UX Fundamentals of iOS 9
8 min read
ux-fundamentals-ios9-small

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

Article by Arthur Moan
Share:Understanding Your App
5 min read
understanding-your-app-small

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